Penjajahan Kapitalisme : Runtuhnya Negara dan Virus Jahat Konsumerisme

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Corporations on the Front Line

Over the past few years multinational corporations have been coming increasingly under attack from a number of forces, including non governmental organisations, "political shoppers" and grass root activists. While these civil or market based forms of regulation have had some effect in moderating corporate behaviour, this paper argues that the effect is necessarily limited. What is proving to be more effective is instead the threat of litigation. Yet despite the evidence, the trend amongst government policy makers has been to encourage corporations to voluntarily self regulate. This paper warns that policy makers pursue this end at the peril not only of external stakeholders, but also of multinational corporations, and lays out steps that governments could take both to improve civil and market regulation, and also to strengthen the law. This paper will argue that such a course of action is in our collective interest. Copyright Blackwell Publishing Ltd. 2004.

Get MediaSmart®: A critical discourse analysis of controversy around advertising to children in the UK

In response to calls for increased regulation of advertising to children (occasioned by concerns over childhood obesity levels) a group of UK advertisers targeting young people have sought to demonstrate social responsibility by providing media literacy education resources for children aged six to eleven through the MediaSmart® initiative. This article draws on Critical Discourse Analysis (Fairclough 2001) to analyse a selection of publicly available accounts of the 2002 launch and operation of MediaSmart® in order to explore how alternative discursive representations of MediaSmart® construct children and advertising in relation to one another, and how these constructions work to further the social practices of which the discourses in question are part. The analysis concludes that the competing discourses have a stake in the problem of advertising to children remaining open-ended, but suggests that the possibilities of its resolution lie in (a) the incorporation of children's own perspectives in controversy conducted on their behalf by adults, and (b) conceptions of media literacy which are more active and age-inclusive than those evident in the discourses currently available